Develop. Implement. Execute.
For Commercial
Interested in learning more about Winvale’s technology sales program?
Need more information on getting your own GSA Schedule?
Far too often organizations enter the Federal marketplace without a solid sales strategy and marketing plan in place. Most companies fail to plan, develop and execute a well thought out approach to the government marketplace that's built on sound market drivers, intelligence, guidance and a clear realistic timeframe to ROI.
Organizations looking to build a government IT practice would be wise to take the time and invest in developing a sound sales strategy and marketing plan before spending countless dollars and wasted hours chasing down un-winnable RFP's and underfunded government programs.
What is your Government Sales Strategy?
Do you have the right resources and insight to lead your Government IT sales and marketing strategy?
Do you need your own GSA Schedule or is it better to be on someone else’s?
Do you have a clear understanding of your target end-user, their buying cycles and their preferred contracting vehicles?
Are you aligned with the right teaming partners?
Does the agency/end user that you are targeting have a budget, the authority, the need and timelines for procurement?
What Do You Need to Suceed?
You need clarity and a well-developed roadmap to succeed. Winvale can help address these fundamental questions and provide a clear and concise roadmap for you to implement and execute.
Elements of a Winvale Government sales strategy roadmap and marketing plan:
- Contract vehicles: review how the Government purchases your products and/or services
- Determine your Government IT Business Development objectives, necessary team member(s), and corporate capabilities to be marketed to the federal government
- Capture Audit & Review: Upfront audit and assessment of your teams current capabilities and capture strategy
- Key Target Market/ Demographic assessment: Agency, Program and the need for potential teaming partners and integrators
- Full Targeted Agency buying data, trends and forecasts. How shifting budget priorities will impact your capture and revenue strategies
- Marketing Material assessment and capabilities audit and review
- Revenue Forecast and Federal Marketing Budget development and report for key C-level review within your organization for buy-in and support
