Entrepreneurial Drive. Best-in-Class Solutions.
Management
Winvale’s executive team embodies true entrepreneurial drive and government sales and marketing expertise. They combine real world experience in government sales, contract negotiation and business development with an impassioned and uncompromising focus on customer satisfaction. The result is complete satisfaction for every client in every circumstance.
Winvale was founded by David Sonde, Brian Dunn and Kevin Lancaster in 2003. The vision was to create a GSA consulting company that would be a catalyst for success for companies working with the federal government. The focus was not just helping companies obtain a GSA Schedule but to ensure they had the ongoing business and compliance support. This model has worked well for Winvale. As the government market evolves, Winvale has expanded into other areas such as reseller support and professional services. As a dynamic and entrepreneurial company, Winvale is always improving on its business model to ensure the highest customer satisfaction.
Winvale has three core values: Integrity, Teamwork and Entrepreneurial Drive.
Integrity: To develop and maintain strong relationships that are open and honest. To always do the right thing in each and every situation.
Teamwork: To regularly exceed expectations and cooperate with others to obtain a common goal.
Entrepreneurial Drive: To seek new opportunities and be open to change in order to create a better environment for ourselves, our coworkers and our clients.
Brian Dunn, Managing Partner, Services & Contracts
“The greatest challenge for organizations that want to sell to the federal government is understanding how the process works. Our role is to educate our clients, helping them navigate through the web of regulations and at the same time, uncover opportunities for growth.”
A founding partner of Winvale, Brian Dunn manages and supervises all professional services for company clients, among them business intelligence and market assessment, schedule maintenance, OIG audits, training, sales strategy and business development. Under Brian’s direction, Winvale has successfully negotiated and managed hundreds of GSA Schedule contracts for companies of many sizes and representing many industries. Brian’s expertise with GSA’s Multiple Award Schedule is the driver behind Winvale’s nearly perfect contract approval rate, and continues to power customer success.
Brian’s previous experience included navigating government contracts and licensing agreements while protecting intellectual property rights for a Northern Virginia-based software company. He also served at a leading government contract consultancy, developing, maintaining and marketing GSA Schedule contracts, along with state and local procurement vehicles for a host of Fortune 1000 corporations.
Brian is a member of the Small and Emerging Contractors Advisory Forum (SECAF), the National Contract Management Association (NCMA), and the American Bar Association (ABA), He is a graduate of James Madison University with a Bachelor of Arts degree in history and a Bachelor of Business Administration degree in Management.
Kevin Lancaster, Managing Partner, Operations & Strategy
“Our clients are drawn to the transparency of our approach. We withhold nothing. Our intention is to provide them with every insight and every piece of information we have – and then empower them to make the decisions that are best for their business.”
Kevin Lancaster leads Winvale’s Government Sales and Channel Management programs. Under Kevin’s leadership, Winvale's overall Government sales have grown more than 400% as a result of his focus on bringing emerging technologies to Winvale's Government Customers. A Winvale company founder, Kevin is also responsible for Winvale's overall company strategy and strategic direction. His weekly Podcast “Government Contracting A-Z” can be found on iTunes and on Winvale’s micro site www.GovernmentContract.com/podcast.
Kevin previously served as an officer with SunTrust Banks, working extensively with government contractors. His approach to business began to shape at the University of Maryland, where he worked at the Dingman Center for Entrepreneurship, a world-class think tank for enterprise creation. Kevin is a graduate of the university, with a Bachelor of Arts degree in history.
Kevin was the Youngest President Elected and now serves as President Emeritus of the Chesapeake Regional Technology Council (CRTC), which promotes growth and diversity within the technology sector in the Washington, DC, Baltimore and Annapolis area. He speaks frequently on leveraging government sales opportunities and leads training seminars for Winvale, government agencies and private organizations throughout the Country.
David Sonde, Managing Partner, Sales & Marketing
"No one in the industry approaches client service the way we do. We meet face-to-face, getting to know every client we work with – and are completely focused on understanding the nuances of their business and their opportunity. I think they instinctively sense our commitment to working in their best interest."
David Sonde combines a dedication to customer service with expertise in government contract consulting in his role driving Winvale's commerical sales efforts. His marketing experience with software and consumer products, along with perspectives gained working with start-ups and multinational companies, alike, fuel his commitment to understanding the unique needs and attributes of every potential Winvale client. David and his sales team focus on client education and collaboration to ensure best possible, long-term outcomes.
Previously, David worked at a Washington, DC-based government contract consultancy. Together with partners Kevin Lancaster and Brian Dunn, he formed Winvale, in part, to address what he saw as market deficiencies in client service, transparency and effectiveness. David also held marketing positions with several software companies, the Nabisco Corporation and the Washington Capitals ice hockey team.
David received a Bachelor of Science in Business Administration with a focus on marketing and management from Ithaca College in New York. He is a certified youth hockey coach.

